January 11, 2024

Welcome to 2024: A New Strategic Plan for the Association Needs Your Input

President Update
Written by Stephanie Anderson, CHAE — Contributor

Letter from the HFTP Global President: January 2024

As we begin this new year, I like to reflect on the successes of the past and the hope for the future. In the same vein, the rest of the HFTP Global Board and I are looking to the future by working on a new, three-year strategic plan for the association. A lot has changed in the hospitality industry, as well as within each of our respective roles, since the last time such an endeavor was undertaken. So, taking the time to touch base with our members, stakeholders and industry partners is very important to us at this time.

What does this mean for you? We would like to invite you to participate in a 10-minute survey that will collect your thoughts on where HFTP is today, as well as what you envision for the future of the association in the next three to five years. This will help guide us as we clarify our vision and mission for HFTP. While our main objective will always be to serve the hospitality industry, how we do that evolves over time.

Click here to complete the survey.

Produced by HFTP’s research partner, Minding Your Business (MYB), this survey should take no longer than 10 minutes to complete. All HFTP members, industry stakeholders and partners are invited to participate. In fact, if you have the opportunity, please encourage your chapter members or other hospitality finance or technology connections to reply. Your survey responses will be confidential. Upon successful completion of the survey, you will have the chance to register to win one of five $100 gift cards. The survey will be open until Friday, January 26.

As HFTP CEO Frank Wolfe said during the Annual Business Meeting last October, I am someone who looks at things from many different angles, and I like to challenge ideas. These are certainly true statements, and I plan on doing just that as we work to finalize our new strategic plan.

There are so many initiatives that have made me proud to be part of HFTP such as the Club Summit, which began as a simple idea to provide education for higher-level club financial executives and has grown in popularity over the past several years. And next month, HFTP will launch the inaugural Digital Horizons 360 Symposium in Palma de Mallorca, Spain, an event designed to create a hospitality technology thought-leadership community in the EU. Across the diverse spectrums of industry segments and world regions, I look forward to developing the next generation of hospitality professionals with resources that will allow us all to become mentors, support employees in new roles, guide our own children if they want to travel or become part of the hospitality industry, and so much more. The possibilities are endless.

And today, my ask for all of you in hospitality is to give us all of your best ideas for the future of our industry and the association that is here to serve it. Your voice is critical to our strategic planning process, and your participation in this survey will help us better understand your needs and challenges, and how we can better support you in the future.

Stephanie Anderson, CHAE is the 2023-2024 HFTP Global President and CFO at River Bend Golf & Country Club. Learn more about Anderson by reading this extended profile on page 9 of the HFTP 2023 Women in Hospitality Finance publication.

HFTP strategic planning survey future feedback Members stakeholders global Letter from the President board President letter 2024 January research